After sales services; After the sales relationship is established, it covers many services such as listening to the customer's complaints, resolving these complaints, installing the purchased goods, and providing spare parts. After-sales services are seen as a complementary element of the product.

After-sales services ; It covers many services such as listening to the customer's complaints after the establishment of the sales relationship, resolving these complaints, installing the purchased goods, and providing spare parts. After-sales services are seen as a complementary element of the product. Customers' good sales experience can not only be defined as the physical quality of the product they buy, customer experience also includes after-sales services.

In today's competitive environment, the quality and price of the product alone is not enough for a business to be preferred. For this reason, businesses tend to improve themselves in the field of customer experience . Customer experience can be defined as brand perception in the consumption process, which includes pre-purchase, purchase and post-purchase. Taking the customer's brand perception one step further is very important in terms of brand reputation, and the way to achieve all these is through after-sales services.

Traditional After-Sales Services

1. Customer support line service,
2. warranty service,
3. technical service,
4. Spare parts service.

The fact that these services are as easily accessible as their quality is also very important. The existence of services such as technical service, spare parts and support lines alone will not provide customer satisfaction. The feeling of trust that will be created in the customer that the problem will be resolved quickly and effectively is at least as important as the service itself.

Acting with the awareness that your customer's time is valuable is very important in terms of customer satisfaction. Making the website easy to use and keeping the waiting time as short as possible to reach the service will have a positive effect on brand reputation by ensuring customer satisfaction.

Next Generation After Sales Services
With the introduction of the internet into our lives, after-sales services have also changed, making it very easy to stay in touch with customers. Keeping in touch with the customer is also important in terms of customer experience. This leads to the emergence of a new generation of after-sales services. The new generation after-sales services can be exemplified as follows:

1. Providing live support line service via Whatsapp or your own site,
2. Celebrating special days via e-mail or text message , giving special discounts and coupons to customers on these days,
3. Establishment of feedback platforms regarding the customer's experiences.

Staying in touch with your customer will ensure customer loyalty, which is the most important positive result when it comes to customer experience . The more loyal your customers are, the more likely they are to repurchase your products and recommend your business to other potential customers. This will put you one step ahead of the competition, and this getting ahead is not only a monetary profit, but also an overall positive outcome for brand reputation.

However, it is also vitally important to comply with the relevant legislation when communicating with the customer. Commercial electronic messages such as all kinds of e-mails and short messages promoting your business can only be sent with the prior approval of your customer. Businesses that want to provide this service must have knowledge of the " Law on the Regulation of Electronic Commerce " numbered 6563. Thus, customers will not perceive such posts as unsolicited advertisements. Obtaining their prior approval will eliminate the negative impact of unwanted advertising and, on the contrary, will make your customers feel important.

Ensuring that the customer can provide feedback about their experience can be as easy as adding a comment section to your site. If your customers have any questions, you should answer them and let them know that they can contact you with possible problems. It will be a good step for your brand to also include the feedback you receive in the process of generating new product ideas or existing product development .